And the most effective employee sharers are those who’ve built their personal brand on LinkedIn. The impact of employees who share content is huge. However, when we neglect personal branding, we don’t just sell ourselves short – we also miss a big opportunity, from a sales perspective. We don’t get around to it because we’re busy, and because it can sometimes feel selfish or egotistical to invest time in marketing ourselves. I know that there’s more that I could be doing to build my own profile on LinkedIn – and I know that I’m not alone. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. We’re trained at it – and we’re good at it. Hop over to LinkedIn and follow me as well as my hashtag #LinkedInSimplified.Professionals – particularly salespeople – invest a lot of time and resource in building brands. If you like this handy guide, I would really appreciate you doing me a favour back. If you need help creating a knockout LinkedIn profile, I think that’s the lot! Phew, who knew there were so many ways we could add images on LinkedIn?! LinkedIn groups banner size: 1536 x 768.LinkedIn event ‘banner’ size: 16:9 ratio so 1600 x 900 pixels works.LinkedIn event logo size: 300 x 300 - square.LinkedIn Stories image size: 1080 x 1920.Maximum LinkedIn video length: 10 minutes.LinkedIn video file size: 75KB to 200MB.LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum).LinkedIn image sizes for blog post link images: 1200 x 627.LinkedIn article banner image: 600 x 322.LinkedIn article featured image: 1200 x 644.LinkedIn post single or multi-image: 1080 x 1080 (square) 1920 x 1080 (portrait).

LinkedIn banner / cover photo size: 1128 x 191.LinkedIn company pages, optimum image sizes NOTE – when designing your banner, beware of the ‘danger zones’. LinkedIn banner or background photo size: 1584 x 396.LinkedIn profile picture size: 400 x 400.LinkedIn personal profiles, optimum image sizes Please remember that personal profiles have different image sizes from company pages! I’ve separated them into categories to make your life easier too. In order to save you some time I’ve put together a complete guide to image sizes you may need to use across LinkedIn. You can add your logo, your photo or any other image you like to highlight your authority or offer your audience another way to get to know you better.ĭon’t turn up for that meeting or interview ‘wearing someone else’s shirt’, don’t rely on the LinkedIn default image – create one of your own which tells your audience something about you. Not only does this not look very attractive but, by not adding your own image, you are missing out on a fantastic marketing opportunity. It is not compulsory to add your own image in these places but if you don’t, you’ll be displaying LinkedIn’s default image. In several places on LinkedIn – in posts as well as in profiles – LinkedIn provide a ‘place holder’ image for you to add your own. Also, please bear in mind, there are many areas of LinkedIn where it is almost REQUIRED to add an image. You may attract a different audience or a wider audience if you add images to your LinkedIn posts. How important is it to add images to our posts on LinkedIn? Although LinkedIn is traditionally about words, not so much about pictures, it is still important to post images on LinkedIn.

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